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Details about Hilke Plassmann
E-mail:
Postal address: Caltech Neuroeconomics Lab Division of the Humanties and Social Sciences California Institute of Technology MC 228-77 1200 E California Boulevard Pasadena, CA, 91125
Workplace: Division of Social Sciences , California Institute of Technology, (more information at EDIRC )
Access statistics for papers by Hilke Plassmann.
Last updated 2008-09-13. Update your information in the RePEc Author Service .
Short-id: ppl15
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Journal Articles
Working Papers
2006
The role of fear in home-biased decision making: first insights from neuroeconomics
MPRA Paper, University Library of Munich, Germany
2005
Neural correlates of the affect heuristic during brand choice
Experimental, EconWPA
2004
NeuroEconomics
Experimental, EconWPA View citations
Journal Articles
2006
The relative strength of affective commitment in securing loyalty in service relationships
Journal of Business Research , 2006, 59 , (12), 1207-1213 View citations