On the Potential of Neuroeconomics: A Critical (but Hopeful) Appraisal

B. Douglas Bernheim

American Economic Journal: Microeconomics, 2009, vol. 1, issue 2, pages 1-41

Abstract: This paper attempts to identify and articulate the specific ways in which the emerging field of neuroeconomics might shed light on traditional positive and normative questions in economics, as well as the likely limitations of its potential contributions. It sets forth both reservations and reasons for guarded optimism. (JEL D01, D87)

Date: 2009

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