Is There a Method of Neuroeconomics?

Aldo Rustichini

American Economic Journal: Microeconomics, 2009, vol. 1, issue 2, pages 48-59

Abstract: This note tries to state, precisely, the method of neuroecomics, and is based on the discussion in B. Douglas Bernheim's (2009) appraisal. We claim that the theory formulates hypotheses modeling the choice process as an algorithmic procedure. The hypothesis of the algorithmic procedure imposes restriction on the neural processes implementing it, and, so, a joint test of the hypothesis based on behavioral and neural data is possible, increasing the statistical and the explanatory power of the theory. (JEL B41, D87)

Date: 2009

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