RESPONSABILITATE SOCIALĂ CORPORATISTĂ ŞI COMPETITIVITATE

Daniel Serbanica () and Gheorghe Militaru ()
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Daniel Serbanica: Academy of Economic Studies, Bucharest
Gheorghe Militaru: Politehnica University, Bucharest

The AMFITEATRU ECONOMIC journal, 2008, vol. 10, issue 23, pages 173-180

Abstract: The purpose of this paper is to identify the main opportunities and limitations of corporate social responsibility in the business environment. We propose a new way to look at the relationship between business and society that does not treat corporate success and social welfare as a zerosum game. Each company can identify the parti - cular set of social problems that it is best equipped with and helps to solve them from which it can gain the greatest competitive benefit. Organizations that make the right choices and build focused, proactive and integrated social initiatives in concert with their core strategies will take the competitive advantage. This paper provides knowledge which may be useful in the programs promoting CSR in Romania.

Keywords: corporate social responsibility; competitive advantage; social reputation; value chain social impact; social standards; negative publicity; strategic impact of CSR (search for similar items in EconPapers)
JEL-codes: M14 M21 L20 O10 (search for similar items in EconPapers)

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