Analysis of Service Quality Management in the Materials Industry using the BCG Matrix Method

Adrian Ioana (), Vasile Mirea () and Cezar Bălescu
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Adrian Ioana: University Politehnica of Bucharest, Romania
Vasile Mirea: University Politehnica of Bucharest, Romania

The AMFITEATRU ECONOMIC journal, 2009, vol. 11, issue 26, pages 270-276

Abstract: For each product or service, the area of the circle represents the value of its sales. The BCG (Boston Consulting Group) matrix thus offers a very useful map of the organization's service strengths and weaknesses, at least in terms of current profitability, as well as the likely cash flows. The criteria function concept consists of transforming the criteria function (CF) in a qualityeconomical matrix MQE. The levels of prescribing the criteria function were obtained by using a composition algorithm for three vectors:T vector – technical parameters’ vector (ti);E vector – economical parameters’ vector (ej) and P vector – weight vector (p1).

Keywords: quality management; services; BCG Matrix Method; materials industry (search for similar items in EconPapers)
JEL-codes: L25 (search for similar items in EconPapers)
Date: 2009
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