Knowledge has always been central to social and human life. In the past decades, new forms of knowledge and technologies have emerged constantly in the knowledge-based economy, a new stage of the capitalist economic system. The aims of our paper are to render in brief the theoretical approaches related to the knowledge-based economy and to highlight the results of an exploratory research regarding students’ opinions on the main features of the educational process of a Marketing academic specialization in a knowledge-based economy. A set of two hypotheses was tested during our research by using qualitative and quantitative research methods. The data gathered were processed through the SPSS software. The results of our research, limited by its purpose, the size of the sample and of the questionnaire, show that the vast majority of students attach importance to the educational process in the knowledge-based economy. They appreciate the professionalism of the professors of the faculty and consider that the academic specialization provide them many opportunities to acquire new and useful knowledge in the knowledge society.