Good practices in information transparency field Metro Group A.G. Case
Cristinel Vasiliu ()
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Cristinel Vasiliu: Academy of Economic Studies, Bucharest
The AMFITEATRU ECONOMIC journal, 2007, vol. 9, issue 22, pages 206-208
In context of increasing competition on markets and succession of some bankruptcies of big firms it appears more and more underlined the idea of corporate social responsibility. A component of this idea has in attention the transparency of information that the enterprise decides o communicate. To be effective, this process of communication has to be credible and coherent with others communication actions and not simply just a promotional mean. Unfortunately, it assists in a lot of cases at using corporate social responsibility as a pretext for classic public relation or as a communication form of marketing. The basic idea of information transparency is to build and maintain a favorable image of enterprise, as a competitive advantage source.
JEL-codes: M14 (search for similar items in EconPapers)
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Persistent link: http://EconPapers.repec.org/RePEc:aes:amfeco:v:9:y:2007:i:22:p:206-208
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