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Customer Data Analysis Model using Business Intelligence Tools in Telecommunication Companies

Monica Lia ()
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Monica Lia: University of Economic Studies, Bucharest, Romania

Database Systems Journal, 2015, vol. 6, issue 2, pages 39-43

Abstract: This article presents a customer data analysis model in a telecommunication company and business intelligence tools for data modelling, transforming, data visualization and dynamic reports building . For a mature market, knowing the information inside the data and making forecast for strategic decision become more important in Romanian Market. Business Intelligence tools are used in business organization as support for decision making.

Keywords: Customer Analysis; Business Intelligence; Data Warehouse; Data Mining; decisions; self-service reports; interactive visual analysis; and dynamic dashboards; Use Cases Diagram; Process Modelling; Logical Data Model; Data Mart; ETL; Star Schema; OLAP; Data Universes (search for similar items in EconPapers)
Date: 2015
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