EconPapers    
Economics at your fingertips  
 

Journal of Emerging Trends in Marketing and Management

2016 - 2016

From The Bucharest University of Economic Studies
Contact information at EDIRC.

Series data maintained by Lucian Onisor ().

Access Statistics for this journal.
Track citations for all items by RSS feed
Is something missing from the series or not right? See the RePEc data check for the archive and series.


Volume 1, issue 1, 2016

Crowdsourcing Platforms: Users’ Experience Exposed pp. 9-22 Downloads
Lucian-Florin Onișor and Daniela Ioniță
The Social Influence of User Emotional Expression on the Acceptance of Information Systems by Peer Users in Organizations pp. 23-30 Downloads
Moshe Goren and Shlomo Hareli
Overview on the Technological Development and Particularities of Industry Services Development pp. 31-40 Downloads
Makram Cheikh
Intuition or Marketing Research Information Usefulness in Business Organizations in the Light of Ordinal Regression Analysis pp. 41-51 Downloads
Piotr Tarka
Crowdsourcing and Outsourcing: Friends or Foes? pp. 52-61 Downloads
Daniela Ioniță and Lucian-Florin Onișor
Why Do Consumers Use Technologies for Shopping in Omnichannel Environments? Examining a Special Relationship Between Consumers and Devices pp. 62-69 Downloads
Stephan Kull and Philipp Hübner
Branding in China – An Institutional and Consumer Perspective pp. 70-79 Downloads
Diederich Bakker
Making Brand Visible: Advertising Elements Influencing Visual Attention to the Brand pp. 80-89 Downloads
Viktorija Grigaliūnaitė and Lina Pilelienė
Elaboration of the Model for the Assessment of Outdoor Advertising Effectiveness pp. 90-99 Downloads
Lina Pilelienė and Viktorija Grigaliūnaite
CSR Assessment Model pp. 100-110 Downloads
Desislava Serafimova
Identifying Competitive Advantages for Territories pp. 111-118 Downloads
Yana Balashova-Kostadinova
Promoting Excellence in Customer Management: Emerging Trends in Business pp. 119-129 Downloads
Moira Clark, Tony Harrington and Andrew Myers
Emerging Trends in Customer Management in a Changing World pp. 130-140 Downloads
Anne Dibley, Moira Clark and Andrew Myers
A Study of Entrepreneurial Venture of Dairy Products in Central Uttar Pradesh, India pp. 141-155 Downloads
Dr Ehtesham Abbasi
Integrated Marketing Communication Tools: Traditional vs. Modern pp. 156-166 Downloads
Olimpia Oancea, Amalia Dutu, Mihaela Diaconu and Mihaela Brinzea
Automated Marketing and the Need for Revising Traditional Practices pp. 167-174 Downloads
Evgeniya Tonkova
Innovative Models for Generating Ideas in High-Tech Environment pp. 175-184 Downloads
Antoniya Boykova
Identify of Information Asymmetry Practices in Bulgarian Goods Market pp. 185-194 Downloads
Manuela Ivanova
Cross-functional Working: Some Thoughts about the Third Market Orientation Component Implementation pp. 195-204 Downloads
Amalia Dutu, Mihaela Diaconu and Olimpia Oancea
Exploring Tourists' Emotional Experiences within a UNESCO Geo-Park pp. 205-214 Downloads
Rita Cannas and Daniela Pettinao
The Science of Customer Satisfaction in the Retail Banking System- A Critical Comparison between the Two International Indexes: Net Promoter Score (NPS) and American Customer Satisfaction Index (ACSI) pp. 215-223 Downloads
Elena Lidia Melnic
Customer Vs. E-tailer: How Tablet Affects Mobile Commerce pp. 224-235 Downloads
Sunday Adewale Olaleye
Food Tourism: The Melaka Gastronomic Experience pp. 236-246 Downloads
Xue Fa Tong, David Yoon Kin Tong and Wai Sern Tam
Agro-Tourist Boarding Houses in Romania: Is Their Online Positioning Designed To Be Effective? pp. 247-258 Downloads
Carmen Balan
Crowdsourcing: Looking for a Pattern pp. 259-271 Downloads
Maria Colurcio, Stella Carè, Angela Caridà and Monia Melia
Emerging Trends within the Public Sector in Flanders. Towards a Self-Organising Centre of Government pp. 272-281 Downloads
Dries Verlet
Developing the Profile of Green Consumer and Family Decision Making Model: A Review pp. 282-291 Downloads
David Yoon Kin Tong, Chau Keng Tee and Hishamuddin Ismail
Business Process Management as a Strategy to Make Organizational Innovation pp. 292-301 Downloads
Fabrizio Baldassarre, Francesca Ricciardi and Raffaele Campo
To what Extent Does Gender Marketing Influence the Parental Purchase Decisions of Children’s Products, and how would these Customers React in a Genderless Informational World? pp. 302-314 Downloads
Ioana Sinziana Burcea
Segmentation of Supplementary Post-graduated Education (Case for a Russian University) pp. 315-327 Downloads
Diana Yampolskaya, Olga Vasilyeva and Alexander Zobov
Social-Media Platforms and Marketing of Higher Education Institutions pp. 328-338 Downloads
Irina Iosub, Adelina Ivanov and Dan Smedescu
Characteristics and Development of Social Media as a Marketing Communications Tool pp. 339-345 Downloads
Irina Iosub, Adelina Ivanov and Dan Smedescu
Social media instruments’ use and importance for the marketing communications mix - An exploratory analysis on companies' in Romania pp. 346-353 Downloads
Andreea Pachițanu
The Brand of an Athlete - Reconsidering Its Dimensions pp. 354-363 Downloads
Mihaela Constantinescu
Page updated 2017-09-09