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New business strategies of football clubs

Andras Krisztina and Harvan Zsolt

APSTRACT: Applied Studies in Agribusiness and Commerce, 2015, vol. 09, issue 1-2

Abstract: The study investigates new strategies of football clubs in function of last few years’ trends in European football leagues. There were many changes in international professional football during the last 10-15 years that had significant effect on the success of certain clubs. We show empirical evidences about these effects based on data about revenues, transfer balance, financial and sport successes. We focus on Western European leagues and classify clubs based on their business and sport strategies.

Keywords: Business economics of sports; sport management; professional sport; business strategy; transfer market; Financial Economics; Marketing; E30; Z20 (search for similar items in EconPapers)
Date: 2015
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