A STRUCTURAL EQUATION MODEL: GREECEâ€™S TOURISM DEMAND FOR TOURIST DESTINATION
Sandor Kovacs and
APSTRACT: Applied Studies in Agribusiness and Commerce, 2010, vol. 4
Structural equation model (LISREL 8) was applied to test the causal relationships between tourist travel motivations and tourist destination. A survey containing Likert scale questions was conducted to collect data from 100 tourists who had travelled to Greeceâ€™s tourist destination. With the help of factor analysis, four dimensions were identified for scales used in the study: travel cost satisfaction, tourism product, tourism product attributes, and tourism product management. Results indicated that the travel cost satisfaction of tourists has a positive influence on tourism product, tourism product attributes and tourism product management. Moreover, our results suggested that the tourist demographics has a positive influence on tourism product and tourism product attributes and has an insignificant relationship with tourism product management. Based on our findings the tourist demographics has not influence on tourism product management. However, these findings suggest that both the private tourism and the governmental tourism sector should develop a better management of tourist destinations so as to develop a stronger attraction of tourism, better amenities, a better accessibility, an appropriate image, to make tourism competitive and to keep tourism product prices at a reasonable level. The implications of the tourism demand model can be used for the public environmental policy-making process based mainly on reasons of interest, ideology or understanding.
Keywords: Greece; Tourism demand; Greeceâ€™s tourist destination; SEM model; Community/Rural/Urban Development; Research Methods/ Statistical Methods (search for similar items in EconPapers)
References: Add references at CitEc
Citations View citations in EconPapers (1) Track citations by RSS feed
Downloads: (external link)
This item may be available elsewhere in EconPapers: Search for items with the same title.
Export reference: BibTeX
RIS (EndNote, ProCite, RefMan)
Persistent link: http://EconPapers.repec.org/RePEc:ags:apstra:91116
Access Statistics for this article
More articles in APSTRACT: Applied Studies in Agribusiness and Commerce from AGRIMBA
Series data maintained by AgEcon Search ().