Value of Beef Steak Branding: Hedonic Analysis of Retail Scanner Data

Lee L. Schulz, Ted C. Schroeder and Katharine L. White

Agricultural and Resource Economics Review, 2012, vol. 41, issue 2

Abstract: Consumers rely on experience and credence attributes when purchasing beef from retailers. It is essential for all beef industry sectors to recognize the complexity of consumer buying behavior. A hedonic model is estimated to determine if there are incentives to brand beef steaks, the types of brands that entertain price premiums, and the level of existing premiums. Most branded steaks garnered premiums along with organic claims, religious processing claims, and premium cuts. Factors influencing brand value were new brands targeting emerging consumer trends, brands with regional prominence, and brands positioned as special label, program/breed specific production, and store labels.

Keywords: beef steak; brand premium; hedonic modeling; Demand and Price Analysis; Marketing (search for similar items in EconPapers)
Date: 2012
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Related works:
Working Paper: Value of Beef Steak Branding: Hedonic Analysis of Retail Scanner Data (2012)
Working Paper: VALUE OF BEEF STEAK BRANDING: HEDONIC ANALYSIS OF RETAIL SCANNER DATA (2010)
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Persistent link: http://EconPapers.repec.org/RePEc:ags:arerjl:132534

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