Präferenzen für unterschiedliche Produktionsverfahren und Herkunftsbezeichnungen – dargestellt am Beispiel eines Lebensmittels aus der Direktvermarktung

Silvia Zenner, Bernd Wirthgen and Marianne Altmann

German Journal of Agricultural Economics, 2005, vol. 54, issue 2

Abstract: Because consumers’ preferences are relevant determinants in the purchase decision, their measurement seems to be extremely important. Therefore, the article presents selected results of preference measurement (conjoint-analysis) with special regard to different food production modes (organic production, conventional production and production reflecting animal welfare aspects) and labelling of food origin (out of the region, from farm-gate and without labelling of the food origin). The empirical research shows surprising results: the organic produce is not as strongly preferred as the product alternative reflecting the animal welfare aspect. As a consequence, marketing-strategies should pay much more attention to animal welfare aspects, whereas organic production seems to be a less persuasive promotion argument. The contribution ends with implications for further research.

Keywords: preferences; conjoint-analysis; food production mode; food origin; organic produce; animal welfare aspects; Consumer/Household Economics; Demand and Price Analysis (search for similar items in EconPapers)
Date: 2005
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Persistent link: http://EconPapers.repec.org/RePEc:ags:gjagec:97206

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