Behavioristische Analyse des Verbraucherverhaltens in der landwirtschaftlichen Direktvermarktung

Ines M. Heer

German Journal of Agricultural Economics, 2008, vol. 57, issue 5

Abstract: Scandals in the food industry have caused uncertainty about quality and innocuousness of food for many consumers. Direct marketing of products by farmers may be an important way to strengthen consumers´ confidence. In this article, the buyer is focus of the analysis. In contrast to other studies, the purchasing changes are examined. The objective is the development of an econometric model and the development of strategies for direct marketing.

Keywords: consumer behavior; direct marketing; econometric model; Consumer/Household Economics; Demand and Price Analysis; Institutional and Behavioral Economics (search for similar items in EconPapers)
Date: 2008
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