AN ANALYSIS OF EXPORT MARKET STRATEGIES AND BARRIERS PERCEPTIONS BY U.S. AGRICULTURAL HVP EXPORTERS

Kim Jensen and George C. Davis

International Food and Agribusiness Management Review, 1998, vol. 01, issue 04

Abstract: This study identifies barriers perceived by agricultural exporters and examines how these perceptions influence use of export market strategies. Ordered logit models are used to estimate effects of perceived barriers and firm characteristics on export market strategies. The results from these models show that perceptions about import restrictions influence use of diversification of exports across products, competition influences use of competitive export pricing, and overseas product regulations affect product adaptation for export markets.

Keywords: International Relations/Trade (search for similar items in EconPapers)
Date: 1998
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