The Effect of Information Choice and Discussion on Consumers' Willingness-to-Pay for Nanotechnologies in Food
Jutta Roosen (),
Stéphan Marette (),
Sandrine Blanchemanche and
Journal of Agricultural and Resource Economics, 2011, vol. 36, issue 2
We evaluate the impact of different information sequences on participantsâ€™ hypothetical willingness to pay (WTP) for food produced using nanotechnology. In three treatment groups, information on the health, societal, or environmental impact linked to nanotechnology was revealed in different sequences: an imposed order, a chosen order, and a chosen order after a discussion among participants. Results show that information choice is important. While in the imposed order, the first information revealed has no effect on WTP, the information chosen first has a strong impact. Discussion has no further impact. Health information was a priority and significantly decreased WTP, while societal and environmental information did not significantly influence WTP.
Keywords: discussion; experimental economics; food nanotechnology; information choice; willingness to pay; Demand and Price Analysis (search for similar items in EconPapers)
References: View references in EconPapers View complete reference list from CitEc
Citations View citations in EconPapers (5) Track citations by RSS feed
Downloads: (external link)
This item may be available elsewhere in EconPapers: Search for items with the same title.
Export reference: BibTeX
RIS (EndNote, ProCite, RefMan)
Persistent link: http://EconPapers.repec.org/RePEc:ags:jlaare:117398
Access Statistics for this article
More articles in Journal of Agricultural and Resource Economics from Western Agricultural Economics Association Contact information at EDIRC.
Series data maintained by AgEcon Search ().