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The Effect of Information Choice and Discussion on Consumers' Willingness-to-Pay for Nanotechnologies in Food

Jutta Roosen (), Andrea Bieberstein, Stéphan Marette (), Sandrine Blanchemanche and Frederic Vandermoere

Journal of Agricultural and Resource Economics, 2011, vol. 36, issue 2

Abstract: We evaluate the impact of different information sequences on participants’ hypothetical willingness to pay (WTP) for food produced using nanotechnology. In three treatment groups, information on the health, societal, or environmental impact linked to nanotechnology was revealed in different sequences: an imposed order, a chosen order, and a chosen order after a discussion among participants. Results show that information choice is important. While in the imposed order, the first information revealed has no effect on WTP, the information chosen first has a strong impact. Discussion has no further impact. Health information was a priority and significantly decreased WTP, while societal and environmental information did not significantly influence WTP.

Keywords: discussion; experimental economics; food nanotechnology; information choice; willingness to pay; Demand and Price Analysis (search for similar items in EconPapers)
Date: 2011
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