Reconsiderarea strategiilor calitatii: de la optimizare la imbunatatirea continua
Emil Maxim ()
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Emil Maxim: The Department of Business Administration, Faculty of Economics and Business Administration, Alexandru Ioan Cuza University
Analele Stiintifice ale Universitatii "Alexandru Ioan Cuza" din Iasi - Stiinte Economice, 2006, vol. 52-53, pages 103-109
Accomplishing not only corporate goals, but also those of the economy as a whole, requires a continuously growing interest towards quality. This interest has evolved constantly from inspection, to control, insurance and, presently, total quality management. The management that is oriented towards total quality requires a shift from the interest of optimising quality to one that concerns continuous improvement. The link between the two and the manner in which they might contribute to an increase in the organisations' performance are aspects that shall be addressed in the following article.
Keywords: quality optimization; total quality management; continuous improvement; relationship marketing (search for similar items in EconPapers)
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Persistent link: http://EconPapers.repec.org/RePEc:aic:journl:y:2006:v:13:p:103-109
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