Abstract:
In a globalized context (characterized by high product mobility) with imperfect mobility of tech-nology and productive activities, innovation increasingly becomes an essential element for business survival and for economic development of regions, both to follow or maintain leaders’ rhythm, and/or to maintain followers’ absorptive capacity to be able to remain in the market in spite of increasing concurrence by globalization. The aim of this paper is to present a cognitive model on innovative behaviour of Andalusian So-cial Economy (or third sector) enterprises, useful for researchers, business administrators, public administrators and policy makers. To reach it, after an introduction to define the context and impor-tance of social economy in Andalusia, we define a theoretical model in which decision to innovate depends on internal and external aspects and its interactions; this model is estimated by an economet-ric dichotomous Probit model applied to a sample of 515 Andalusian firms of social economy.