Strategic Management Aspects In Albanian Companies
Vasilika Kume and
Etleva Leskaj Additional contact information Vasilika Kume: Faculty of Economy at Tirana University, Tirana, Albania
Etleva Leskaj: Faculty of Economy at Tirana University, Tirana, Albania
In this study we have aimed at the assessment of the strategic management level in Albanian companies. The study focuses companies and industries selected in the Albanian environment. The purpose of the study is to analyze the business environment of the selected industries, how much do these industries know the environment in which they operate and how capable are they to get oriented in this environment. The study is conducted in the period May-December 2009. Object of study were 230 companies located in Tirana, from which 150 small and medium companies and 80 big companies. The survey data was collected from questionnaire forms filled in by these companies. Two classification criteria were used in selecting the companies: the size of the firm and the nature of the industry the firm belong to. The study is divided into three parts, where the strategic management level of these companies is studied based on each selection criteria. The first part of the survey examines and evaluates the strategic management level by considering the size of the firm. The second part analysis the strategic management level in a specific industry. The total number of 230 companies is divided into 5 industries: chemical industry, food, services, construction and engineering. The third and the final part studies the experience, knowledge, scale and intensity of competitors, predictability and diversity of business environment in selected industries, as well as attitudes or behavior of com-panies towards the future in this industry.