Aspects concerning the elaboration of the questionnaires used in the marketing research

Nicolae TEODORESCU, STANCIOIU Aurelia-Felicia and Carmen Puiu
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STANCIOIU Aurelia-Felicia: Academy of Economic Studies Bucharest

Annals of University of Craiova - Economic Sciences Series, 2008, vol. 2, issue 36, pages 530-535

Abstract: This study brings up the problems of the various questionnaires type applied in the study of market phenomena and processes and it shows the relevance of the possibilities the elaboration of the questionnaires brings in the process of achieving many category of information as well as the exigencies that should be considered when a certain type of questionnaire is selected. All these considerations should be put, of course, in the methodological and organizational general context of the planned statistical survey, in accordance with the recommendations of the theory and practice of specialty.

Keywords: questionnaire; marketing research; market survey (search for similar items in EconPapers)
JEL-codes: D00 D40 M00 M31 (search for similar items in EconPapers)
Date: 2008
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Persistent link: http://EconPapers.repec.org/RePEc:aio:aucsse:v:2:y:2008:i:11:p:530-535

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