Analysis of consumer behaviour in self-service stores from Craiova

Ph.D Professor. Ion Stancu and Ph.D Candidate Cristina Ploscaru
Additional contact information
Ph.D Professor. Ion Stancu: Faculty of Economics and Business Administration University of Craiova
Ph.D Candidate Cristina Ploscaru: Faculty of Economics and Business Administration University of Craiova

Annals of University of Craiova - Economic Sciences Series, 2010, vol. 3, issue 38, pages 7

Abstract: Consumption is a universal phenomenon. In other to exist, all living beings must consume. In a complex and dynamic environment, the ability to process marketing information is a source of sustainable competitive advantage. In the last two decades, there has been a significant increase in research concerns directed towards understanding both the market knowledge contributions to the company’s marketing performance increase and the process by which such knowledge is generated. This paper highlights the results of a study, that of determining customer behaviour in self-service stores from Craiova.

Keywords: consumer behaviour; marketing research; self-service stores (search for similar items in EconPapers)
Date: 2010
References: View complete reference list from CitEc
Citations Track citations by RSS feed

Downloads: (external link)
http://feaa.ucv.ro/AUCSSE/0038v3-001.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: http://EconPapers.repec.org/RePEc:aio:aucsse:v:3:y:2010:i:7:p:13-19

Access Statistics for this article

Annals of University of Craiova - Economic Sciences Series is edited by Sorinel Domnisoru

More articles in Annals of University of Craiova - Economic Sciences Series from University of Craiova, Faculty of Economics and Business Administration
Contact information at EDIRC.
Series data maintained by Anca Bandoi ().