Analysis of consumer behaviour in self-service stores from Craiova
Ph.D Professor. Ion Stancu and
Ph.D Candidate Cristina Ploscaru Additional contact information Ph.D Professor. Ion Stancu: Faculty of Economics and Business Administration University of Craiova
Ph.D Candidate Cristina Ploscaru: Faculty of Economics and Business Administration University of Craiova
Consumption is a universal phenomenon. In other to exist, all living beings must consume. In a complex and dynamic environment, the ability to process marketing information is a source of sustainable competitive advantage. In the last two decades, there has been a significant increase in research concerns directed towards understanding both the market knowledge contributions to the company’s marketing performance increase and the process by which such knowledge is generated. This paper highlights the results of a study, that of determining customer behaviour in self-service stores from Craiova.
Annals of University of Craiova - Economic Sciences Series is edited by Sorinel Domnisoru
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