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Management and Marketing Journal
2004 - 2012
Edited by Tudor Nistorescu
from University of Craiova, Faculty of Economics and Business Administration EDIRC .
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Volume X, issue 2 , 2012
INTERFIRM COOPERATION AND INFORMATION SHARING THROUGH INTERLOCKING DIRECTORATES pp. 205-214 Mohammed Belal UDDIN CONSIDERATIONS ON THE METHODOLOGY FOR IDENTIFYING AND PRIORITIZING PUBLIC INVESTMENT PROJECTS IN ROMANIA pp. 215-222 Tudor NISTORESCU and Marilena BOGHEANU LINK OF SATISFACTION COMMITMENT AND PERFORMANCE ON FACULTY MEMBERS’ PERFORMANCE AT HIGHER EDUCATION INSTITUTIONS IN PAKISTAN pp. 223-232 SHOEBY Arsalan , Faisal SALEEM , RAZZAQ Ambreen and Naveed R. KHAN ROMANIAN CONSUMERS’ ATTITUDE TOWARDS TV COMMERCIALS pp. 233-248 Raluca BABUT COMIATI AN INVESTIGATION ON RELATION AND PREDICTION OF PERCEIVED ORGANIZATIONAL SUPPORT (POS) ACCORDING TO 15 FOLD ORGANIZATIONAL VARIABLES pp. 249-260 Hassan DARVISH , Mehdi ROOSTAEI and Hoda MOTEVALIAN COORDINATES OF POSTAL SERVICES MARKET IN ROMANIA pp. 261-272 Cristinel Constantin HESITANCY TOWARDS ONLINE SHOPPING, A STUDY OF PAKISTANI CONSUMERS pp. 273-284 Usman YOUSAF , ALTAF Mohsin , Noman SARWAR and Syed Ali Hassan SHAH HUMAN RESOURCE COMPENSATION IN TIME OF CRISIS pp. 285-292 Claudiu George BOCEAN IDENTIFYING THE INDUSTRY BUSINESS CYCLE USING THE MARKOV SWITCHING APPROACH IN CENTRAL AND EASTERN EUROPE pp. 293-300 Cristi Spulbar , Mihai NITOI and STANCIU Cristian MODERATING ROLE OF E-MARKETING ON THE CONSEQUENCES OF MARKET ORIENTATION IN IRANIAN FIRMS pp. 301-316 RAOOFI Mohammad ENVIRONMENTAL RESPONSIBILITY MODEL BASED ON ISO 14000 MANAGEMENT SYSTEMS pp. 317-324 Catalina SITNIKOV WAS LUXURY LITTLE RESEARCHED? AN EXPLORATION OF STUDIES AND RESEARCH TRENDS IN THE AREA OF MARKETING OF LUXURY GOODS, BEFORE 2005 pp. 325-340 Raluca CIORNEA , Marius D. POP , Mihai Florin Bacila and Alexandra M. DRULE TIRCA PRADO MUSEUM - SUCCESSFUL MODEL FOR RAISING COMPETITIVENESS IN THE ROMANIAN CULTURAL ORGANIZATIONS IN THE CONTEXT OF URBAN DEVELOPMENT pp. 341-351 CORBOS Razvan-Andrei and Ruxandra Irina Popescu IMPACT OF SELF ESTEEM & SUPPORT ON STUDENT PERFORMANCE pp. 352-358 Akmal SHAHZAD , AHMED Tanvir , Syed Ibne - Ali JAFFARI and Bashir Ahmed KHILJI THE EFFECTS OF SOCIO-DEMOGRAPHIC AND PSYCHOLOGICAL CHARACTERISTICS ON EMPLOYEE INCOME pp. 359-367 Alina Moroşanu APPLICABILITY OF CERTAIN PUBLIC MARKETING INSTRUMENTS IN THE PROMOTION OF PUBLIC POLICIES pp. 368-380 DOGARU Tatiana-Camelia SOFTWARE RETAILERS FROM BRASOV AND THE ONLINE STORES pp. 381-392 Axenia Bianca BOITOR THE EXPORT OF FURNITURE FROM ROMANIA AT PRESENT pp. 393-400 Silvia Puiu , Bogdan Andrei BUDICA , Dalina OCHETAN and Adrian Florin BUDICA MUTATIONS OF AUTOMOBILE INDUSTRY IN THE EUROPEAN UNION IN THE WORLD CRISIS CONDITIONS pp. 401-408 Mircea Alexandru RADUTEANU A CLASICAL APPROACH TO HUMAN RESSOURCES IN ROMANIAN SMEs pp. 409-417 Alexandra Maria FIRA and Claudiu Traian Mircea OCHETAN THE STUDY REGARDING THE PROMOTION OF THE TOURISTIC AREA IRON GATES pp. 418-428 DINU Loredana and DINU Gabriel Volume X, issue 1 , 2012
MEASURING CONSUMER-BASED BRAND EQUITY - EVIDENCE FROM ALBANIAN BANKING SECTOR pp. 7-19 ÇERRI Shpëtim CUSTOMER SATISFACTION IN MOBILE PHONE SERVICES IN BANGLADESH: A SURVEY RESEARCH pp. 20-36 Mohammed Belal Uddin and Bilkis Akhter PROFILE ANALYSIS OF THE EMPLOYEES OF COMMERCIAL BANKS IN ROMANIA pp. 37-52 Tudor NISTORESCU , Catalin Mihail BARBU and STANCIU Valentin DEBATING ABOUT SITUATIONAL LEADERSHIP pp. 53-58 Carmen CÎRSTEA and Dumitru Constantinescu CONSIDERATIONS ON MANAGERIAL ETHICS IN SPORTS ORGANIZATIONS pp. 59-68 Mihai Constantin Razvan BARBU and Liviu CRACIUN EMPLOYING DECENTRING TO ASSESS QUALITY OF SERVICES AND ITS CONTRIBUTION TOWARDS SATISFACTION pp. 69-78 Usman YOUSAF , ALTAF Mohsin , Mohammad Majid Mehmood BAGRAM and Haroon HUSSAIN CSR BENCHMARKING IN THE ROMANIAN BUSINESS AND ACADEMIC SECTOR OF CLUJ-NAPOCA REGION pp. 79-97 GOGOZAN Alexandra and GHERES Marinela AN EXPLORATORY STUDY ON EMPLOYEE’S PERCEPTION TOWARDS LEAN MANUFACTURING SYSTEMS pp. 98-104 Rajesh Kumar MEHTA , MEHTA Dharmendra and Naveen K Mehta THE STRATEGIC ROLE OF PURCHASING MANAGEMENT IN THE KNOWLEDGE BASED SOCIETY pp. 105-116 Corina POP SITAR PROGNOSTICATORS OF JOB SATISFACTION FOR FACULTY IN UNIVERSITIES pp. 117-124 AHMAD Jawwad , Mazhar HUSSAIN and Amer RAJPUT THE ROLE OF BRANDING IN MARKETING STRATEGY pp. 125-132 Roxana DUMITRIU PERSPECTIVES ON PROFESSIONAL PERFORMANCE GROWTH IN THE FIELD OF ECONOMICS IN THE HIGHER EDUCATION INSTITUTIONS pp. 133-152 Loredana HOBEANU VACARESCU CORPORATE SOCIAL RESPONSIBILITY- A NEW PERSPECTIVE FOR SMEs IN ROMANIA pp. 153-164 Oana POPA CHANGE MANAGEMENT IN NATIONAL SECURITY INSTITUTIONS pp. 165-182 Laurentiu BARCAN RELATIONSHIP AMONG CORPORATE IMAGE, INTANGIBLE PERCEIVED QUALITY, CHOOSING, HABIT AND CUSTOMER LOYALTY pp. 183-197 Maryam REHMAN and Bilal AFSAR Volume IX, issue 2 , 2011
CORPORATE MANAGEMENT IN FEW MULTINATIONAL COMPANIES REPRESENTED IN ROMANIA pp. 171-182 Armenia ANDRONICEANU CONSIDERATIONS REGARDING BEHAVIOR AND STRATEGIC ORIENTATIONS OF ROMANIAN RETAILERS DURING THE ECONOMIC CRISIS pp. 183-194 Tudor NISTORESCU and PUIU Silvia MARKETING MIX STRATEGIES OF SMALL MANUFACTURERS OF INDIA: PUNJAB EXPERIENCE pp. 195-216 Raj Kumar GAUTAM and SINGH Raghbir METHODS FOR TESTING DISCRIMINANT VALIDITY pp. 217-224 Adriana Zait and Patricea Elena BERTEA A REPRISE OF SUPPLY CHAIN MANAGEMENT IN CONSANGUINITY TO THE INDUSTRY OF TEXTILE pp. 225-236 Amer RAJPUT and Abdul Hamid ABU BAKAR BASES COMPONENTS OF PARETO EFFICIENCY pp. 237-242 Daniela POPESCU , Adriana SCRIOSTEANU and Ludmila RAILEAN (PAUNESCU) E-BANKING: A CASE STUDY OF ASKARI COMMERCIAL BANK PAKISTAN pp. 243-254 Muhammad Shakil AHMAD , Shahid RASHID , Muhammad Tahir MASOOD and Ehtesham UL MUJEEB DETERMINING CONSUMERS’ PROPENSITY TO BUY ROMANIAN PRODUCTS pp. 255-264 Liviu CRACIUN and Catalin Mihail BARBU PROJECT BASED ORGANIZATION - AN INTEGRATED APPROACH pp. 265-273 Claudiu George Bocean NON-FUNCTIONAL SHOPPING MOTIVES AMONG IRANIAN CONSUMERS pp. 274-282 AZIZI Shahriar and Amir SHARIFFAR USING BRANDING TO ATTRACT, RECRUIT, AND RETAIN TALENTED STAFF pp. 283-297 Nicoleta Valentina FLOREA STUDY OF WINES POSITIONING ON THE ROMANIAN MARKET pp. 298-302 Alex GAVRILESCU MUSEUMS, MARKETING, TOURISM AND URBAN DEVELOPMENT. THE BRITISH MUSEUM – A SUCCESSFUL MODEL FOR ROMANIAN MUSEUMS pp. 303-314 CORBOS Razvan-Andrei and Ruxandra Irina POPESCU ON THE DEVELOPMENT OF THE ALBANIAN INFORMAL ECONOMY pp. 315-322 BELLO Majlinda , Frederik ÇUÇLLARI and CINI Mirela BRAND LOYALTY OF FEMALE CONSUMERS - STUDY CARRIED IN SFÂNTU GHEORGHE AND THE SURROUNDING AREAS pp. 323-330 Erika KULCSÁR and Szende BARTIS STUDYING OF SAFETY CLIMATE ASSESSMENT: A CASE STUDY AT STEEL INDUSTRY pp. 331-342 Hassan DARVISH , Mehdi ROOSTAEI and Saeed AZIZI IMPACT OF SERVICE QUALITY ON CUSTOMER SATISFACTION: EVIDENCES FROM THE RESTAURANT INDUSTRY IN PAKISTAN pp. 343-355 Ubedullah Amjad Ali SHAIKH and Naveed Ur Rehman KHAN THE MAIN REASONS UNDERLYING PERSONAL INVESTMENT IN EDUCATION pp. 356-364 Emanuela Maria AVRAM and Raluca EFTIMIE Volume IX, issue 1 , 2011
A CONSOLIDATED MODEL OF ANALYSIS OF THE RELATIONS BETWEEN POLITICS AND MANAGEMENT WITHIN PUBLIC ORGANIZATIONS pp. 5-18 Catalina Maria GEORGESCU and Tudor NISTORESCU PROPOSAL FOR A STEP OF SELECTION SUPPORT OF BEST PRACTICES FOR THE PILOTING OF THE E-MARKETING PROJECTS pp. 19-31 BRUYÈRE Sébastien , SOLER Richard and Luc QUONIAM PERCEIVED RISK, PRICE AND ONLINE TRAVEL AGENCIES: DOES PRICE ALWAYS MATTER? pp. 32-42 Patricea Elena BERTEA and Ovidiu Ioan MOISESCU CONSUMER PANACEA OVER INTERNET USAGE IN PAKISTAN pp. 43-52 Bilal AFSAR , Jawaria Andleeb QURESHI , Asim REHMAN and Rehmat Ullah BANGASH DOES BRAND EXTENSION IMPACT PARENT BRAND: A CASE OF JOHNSON, UK pp. 53-66 Muhammad Shakil AHMAD , Ehtesham ul MUJEEB and Amir RAJPUT STRATEGIC INFLUENCE OF PROMOTIONAL MIX ON ORGANISATION SALE TURNOVER IN THE FACE OF STRONG COMPETITORS pp. 67-76 SUNDAY Adebisi and BAYODE Babatunde PERFORMANCE BASED PAY AS A DETERMINANT OF JOB SATISFACTION: A STUDY IN MALAYSIA GIATMARA CENTERS pp. 77-88 Azman ISMAIL , Nurhana M RAFIUDDIN , Mohd Hamran MOHAMAD , Norashikin Sahol HAMID , Aniza WAMIN and ZAKARIA Nurzawani INVESTIGATING THE LEVEL OF BURNOUT AND INFLUENCING FACTORS ON IT AMONG THE WORKERS: CASE STUDY THE PETROCHEMICAL INDUSTRIES NATIONAL COMPANY pp. 89-104 Hassan DARVISH , ZARE Ahmad and Hamid Hosseinzadeh NEKOIE CULTURAL ADAPTATION OF PRODUCTS pp. 105-110 Catalin Mihail BARBU ASSESSING STUDENTS’ SATISFACTION WITH QUALITY OF SERVICE OF STUDENTS INFORMATION SYSTEM pp. 111-125 Suleiman AL KHATTAB and Fares Fraij IMPROVING BANK QUALITY DIMENSIONS TO INCREASE CUSTOMER SATISFACTION pp. 126-148 Lacramioara Radomir , Alan WILSON and Andrei Mircea Scridon LAUNCHING EFFORTS NEEDED FOR A HIGH-TECH PRODUCT pp. 149-158 Lavinia DOVLEAC THE 5-D MODEL ANALYSIS OF BRD & BT FINANCIAL INSTITUTIONS IN TERMS OF THE CHARACTERS THAT APPEAR IN ADVERTISEMENTS pp. 159-164 Paula Cristina BRUJ and CAZAN Daniel
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