ADVERTISING IN SMALL AND MEDIUM ENTERPRISES - THE PRACTICAL EXAMPLES AND ADVICES

Janusz K. Grabara and Bartłomiej Okwiet
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Janusz K. Grabara: Czestochowa University of Technology
Bartłomiej Okwiet: Czestochowa University of Technology

Annales Universitatis Apulensis Series Oeconomica, 2011, vol. 2, issue 13, pages 45

Abstract: ‘Advertising lever trade "- it is not possible to determine the author of these"winged words", but we know that this slogan reviewers whole truth about the role ofadvertising performance throughout the economy and how its effective use may contribute tothe development of every enterprise operating in the national, regional or local market.Nowadays, there is an enterprise that never would apply this tool to promote their services orproducts. Any, even the single company wanting to enter to the market and growing is forcedto use the tool which is advertising. The following article presents the essence of advertising,its characteristics and shows four different companies that use its various forms to promotetheir products and services.

Keywords: advertising; enterprise; marketing mix; Internet (search for similar items in EconPapers)
JEL-codes: M19 (search for similar items in EconPapers)
Date: 2011
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