THE MARKETING OF THE LOCAL COMMUNITIES AS A TOOL FOR SUPPORTING THEIR SUSTAINABLE DEVELOPMENT

Calin Veghes, Diana Dugulan and Ioana Cecilia Popescu
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Calin Veghes: Academy of Economic Studies in Bucharest
Diana Dugulan: Academy of Economic Studies in Bucharest
Ioana Cecilia Popescu: Academy of Economic Studies in Bucharest

Annales Universitatis Apulensis Series Oeconomica, 2011, vol. 2, issue 13, pages 49

Abstract: The sustainable development of the local communities represents a rathersensitive topic, that incorporates and integrates elements related to the both concepts:‘sustainable development‘, respectively ‘local communities‘. If an amount of marketing isadded, things tend to become more complex, and, definitely, more complicated. The paperintends to answer, based on the information already available in the literature, to thefollowing questions: what is a local community? What is the meaning of the sustainabledevelopment of a local community? Does marketing contribute to and support the sustainabledevelopment of the local communities? The answers to these questions are aimed to providethe appropriate background for defining the concept of marketing of the local communitiesand for the identification of the ways this concept may be employed in order to support thesustainable development of the local communities.

Keywords: Marketing; Local communities; Sustainable development (search for similar items in EconPapers)
JEL-codes: M31 (search for similar items in EconPapers)
Date: 2011
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