DIMENSIONS OF PERCEIVED SERVICE QUALITY IN EXHIBITION ROOM OF ART GALLERIES

Mehpare Togay Argan ()
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Mehpare Togay Argan: Bilecik University

Anadolu University Journal of Social Sciences, 2009, vol. 9, issue 1, pages 1-18

Abstract: This study aims to describe the perceptions toward service quality of the Anadolu University Library and Documentation Center Exhibition Room’s visitors. The study also analyzes the effect of perceived services quality in exhibition room on advice, and satisfaction. In the study, a questionnaire was applied on 295 people who attented the exhibition room. The findings indicate the emergence of three factors regarding to perceived quality of the exhibition room. These factors are interaction, exhibition room atmosphere, and reputation. The factors are associated with advice, and satisfaction in perceived service quality of exhibition room. The findings also indicate that the factors of interaction, exhibition room atmosphere, and reputation vary by demographic characteristics, exhibition visit frequency, and information sources of visitors. The results of this research have significant implications for both the practice of exhibition marketing as well as with significantly increase management capacity of art galleries.

Keywords: Art gallery; Exhibition room; Service quality; Art product; Art marketing. (search for similar items in EconPapers)
JEL-codes: M31 M39 Z11 (search for similar items in EconPapers)
Date: 2009

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Persistent link: http://EconPapers.repec.org/RePEc:and:journl:v:9:y:2009:i:1:p:1-18

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