Persuasion: Empirical Evidence

Stefano DellaVigna () and Matthew Gentzkow ()
Additional contact information
Matthew Gentzkow: Department of Economics, University of California, Berkeley, California 94720, and NBER

Annual Review of Economics, 2010, vol. 2, issue 1, pages 643-669

Abstract: We provide a selective survey of empirical evidence on the effects as well as the drivers of persuasive communication. We consider persuasion directed at consumers, voters, donors, and investors. We organize our review around four questions. First, to what extent does persuasion affect the behavior of each of these groups? Second, what models best capture the response to persuasive communication? Third, what are persuaders' incentives, and what limits their ability to distort communications? Finally, what evidence exists on the way persuasion affects equilibrium outcomes in economics and politics?

Keywords: communication; beliefs (search for similar items in EconPapers)
JEL-codes: D83 (search for similar items in EconPapers)
Date: 2010
References: Add references at CitEc
Citations View citations in EconPapers (8) Track citations by RSS feed

Downloads: (external link)
http://www.annualreviews.org/doi/abs/10.1146/annurev.economics.102308.124309 (application/pdf)
Full text downloads are only available to subscribers. Visit the abstract page for more information.

Related works:
Working Paper: Persuasion: Empirical Evidence (2009)
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: http://EconPapers.repec.org/RePEc:anr:reveco:v:2:y:2010:p:643-669

Ordering information: This journal article can be ordered from
http://www.annualreviews.org/action/ecommerce

Access Statistics for this article

More articles in Annual Review of Economics from Annual Reviews
Address: Annual Reviews 4139 El Camino Way Palo Alto, CA 94306, USA
Series data maintained by http://www.annualreviews.org ().