Messages non verbaux chez les gens politiques

Elena Predescu and Andra Seceleanu
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Elena Predescu: Andrei Saguna University of Constanta
Andra Seceleanu: Andrei Saguna University of Constanta

Communication and Marketing Journal, 2011, vol. 1, issue 3, pages 29-42

Abstract: Politicians are very different from each other, they have a series of physical qualities and temperament that helps (or not!) in the political arena. These qualities are manifested in what experts call "non-verbal behaviour" which consists of non-verbal component (gestures, mimicry, stature, age, sex, appearance, etc.) and Para-verbal component (speech rate, intonation, stress, etc.). In our study, we present some non-verbal indicators such as stature, body height; so, a successful politician must have a equal to or greater stature than the national average. Looking healthy and youthful appearance of the politician is associated, unconsciously, to health and strength of the represented party. We may present, also, a few gestures that express the attack on the opponent, his elimination from the competition. In politics, everything is appearance; important is only to convince the public that you fight for principles and not for money and fame.

Keywords: non-verbal behaviour; physical and temperamental qualities; gestures; to persuade (search for similar items in EconPapers)
JEL-codes: Z0 (search for similar items in EconPapers)
Date: 2011
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