Le marketing durable pour la promotion des produits touristiques

Driss Baakil
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Driss Baakil: Université Hassan 1er, Settat (Maroc)

Communication and Marketing Journal, 2011, vol. 1, issue 3, pages 97-122

Abstract: In a context of overexploitation of natural resources and deterioration of human values, tourist establishments are required to win a new segment of the market consists of customers concerned about the sustainability of the planet and the dignity of human beings. The purpose of this paper is to seek to highlight the correlation that may exist between a marketing approach of tourism products and sustainable development. Thus, tourism marketing is to promote sustainable tourism product that is a combination of both goods and services whose mission is to meet societal expectations of tourist and contribute to sustainable development.

Keywords: planet; dignity; marketing; tourist; sustainable development (search for similar items in EconPapers)
JEL-codes: Z0 (search for similar items in EconPapers)
Date: 2011
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