Etape in evolutia conceptului de marketing

Ionel Dumitru ()
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Ionel Dumitru: School of Marketing, Academy of Economic Studies

Revista de Marketing Online (Journal of Online Marketing), 2007, vol. 1, issue 1, pages 13-18

Abstract: Trecerea de la stadiul in care marketingul era considerat un simplu instrument de crestere a vanzarilor bunurilor de larg consum, prin utilizarea unor tehnici agresive de cucerire a pietelor existente, avand o puternica orientare spre productie si spre distributie, pana la actualul stadiu de evolutie, in care marketingul este privit ca un proces social si managerial prin care indivizi si grupuri de indivizi obtin ceea ce le este necesar si doresc – prin crearea, oferirea si schimbul de produse avand o anumita valoare, reprezinta un lung proces de dezvoltari extensive si intensive in domeniul marketingului.

Keywords: production stage; productie; sales stage; vanzari; marketing stage; marketing; relationship stage; marketing relational (search for similar items in EconPapers)
JEL-codes: M30 (search for similar items in EconPapers)
Date: 2007
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