Continutul si caracteristicile produselor si serviciilor finaciar-bancare

Alina Filip

Revista de Marketing Online (Journal of Online Marketing), 2007, vol. 1, issue 1, pages 29-34

Abstract: Institutiile financiar-bancare actioneaza intr-un mediu dinamic, iar luarea deciziilor cu privire la modalitatea optima de desfasurare a activitatilor de piata implica, pe langa un grad ridicat de flexibilitate si adaptabilitate a managerilor la schimbarile mediului de afaceri, considerarea aportului adus de angajati si clienti in concretizarea ofertei financiare.

Keywords: service-profit chain; marketing financial services; financial-banking risks; fiduciary responsibility; lantul serviciu-profit; marketingul serviciilor financiare; riscuri financiare; riscuri bancare; responsabilitate fiducitara (search for similar items in EconPapers)
JEL-codes: G2 M31 (search for similar items in EconPapers)
Date: 2007
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Persistent link: http://EconPapers.repec.org/RePEc:ase:journl:v:1:y:2007:i:1:p:27-33

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