Rolul eticii in deciziile de marketing

Diana Vranceanu ()
Additional contact information
Diana Vranceanu: School of Marketing, Academy of Economic Studies

Revista de Marketing Online (Journal of Online Marketing), 2007, vol. 1, issue 3, pages 28-37

Abstract: Etica in marketing vizeaza aplicarea normelor si principiilor morale opticii si practicii de marketing. Modalitatea de concretizare a normelor de etica o reprezinta codurile si regulile generale de comportament elaborate de diferite organizatii profesionale, de intreprinderi sau asociatii ale consumatorilor. Acestea nu au caracter coercitiv precum normele legislative, trasand insa directiile generale de conduita a organizatiilor care doresc sa respecte principiile morale in cadrul actiunilor pe care le intreprind. Etica depaseste cadrul legal deoarece acesta din urma nu poate include toate situatiile in care sunt afectate, intr-o masura mai mare sau mai mica, regulile morale.

Keywords: marketing; etica; mix de marketing; proces decizional; ethics; marketing mix; decission process (search for similar items in EconPapers)
JEL-codes: M30 (search for similar items in EconPapers)
Date: 2007
References: Add references at CitEc
Citations Track citations by RSS feed

Downloads: (external link)
http://www.edumark.ase.ro/RePEc/rmko/3/5.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: http://EconPapers.repec.org/RePEc:ase:journl:v:1:y:2007:i:3:p:28-37

Access Statistics for this article

More articles in Revista de Marketing Online (Journal of Online Marketing) from Academy of Economic Studies, School of Marketing
Series data maintained by Mihai Orzan ().