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Alternative strategice pe piata mondiala a serviciilor

Maria Ioncica (), Eva-Cristina Petrescu () and Diana Ioncica
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Maria Ioncica: Academy of Economic Studies
Eva-Cristina Petrescu: School of Marketing, Academy of Economic Studies
Diana Ioncica: Academy of Economic Studies

Revista de Marketing Online (Journal of Online Marketing), 2007, vol. 1, issue 4, pages 56-63

Abstract: Dezvoltarea in ritmuri accelerate a comertului mondial cu servicii, indeosebi dupa anii 70 ai secolului trecut, a determinat sporirea preocuparilor teoreticienilor si practicienilor in marketing de a elabora strategii noi sau de a adapta strategiile existente pentru a amplifica efectele benefice, la nivel economic si social ale tranzactiilor internationale. In ultimele decenii s-au produs mutatii importante in structura schimburilor internationale imateriale, mai ales in sensul sporirii grupei de servicii, in special in domeniul telecomunicatiilor, serviciilor financiare, asigurarilor, serviciilor culturale si consultant. Fenomenul de globalizare si liberalizare a comertului international cu servicii ofera unele oportunitati pentru firmele din tarile mai putin dezvoltate de a castiga de pe urma amplificarii comertului invizibil. In acest context, studiul nostru prezinta cateva alternative strategice de patrundere si dezvoltare a afacerilor pe piata mondiala a serviciilor.

Keywords: piata mondiala a serviciilor; furnizarea serviciilor internationale; servicii transferabile; alternative de intrare pe piata; alternative de dezvoltare a afacerilor internationale cu servicii; international services market; methods of supplying international services; transferable services; market-entry alternatives; methods of developing international services businesses (search for similar items in EconPapers)
JEL-codes: M30 (search for similar items in EconPapers)
Date: 2007
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