Customer loyalty and retail banks, backing on demand trends

Anna Eugenia Omarini ()

BANCARIA, 2010, vol. 12, pages 103-115

Abstract: The management of retail banks’ relations is closely linked with the search for an effective loyalty of customers, employees, suppliers, in order to increase the profitability of bank. Recent surveys outlined a scenario which, while confirming the increasing customer confidence towards bank, shows that, following the crisis, the behavior of customers is more cautious and they are more oriented to make comparisons among banks and services.

Keywords: retail banking; relationship lending; caratteristiche clientela bancaria (search for similar items in EconPapers)
JEL-codes: G21 G29 M31 (search for similar items in EconPapers)
Date: 2010
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