Real Options Method ( ROM): a cognitive model for supporting strategy creation processes in uncertain competitive environments

Armando Calabrese and Paolo Mancuso
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Armando Calabrese: University of Rome Tor Vergata
Paolo Mancuso: University of Rome Tor Vergata

Brazilian Electronic Journal of Economics, 2002, vol. 5, issue 1

Abstract: In this paper we illustrate how the real options technique can be a useful method for creating value in an uncertain economic world by providing management with a cognitive model that makes it possible to shape and manage uncertain competitive environments and corporate risks.

Keywords: Strategy; Real Options; Neuro Linguistic Programming (search for similar items in EconPapers)

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