Price Effects of Private Label Development

Christophe Bontemps (), Valerie Orozco, Vincent Réquillart () and Audrey Trevisiol
Additional contact information
Valerie Orozco: University of Toulouse (INRA), France
Audrey Trevisiol: University of Toulouse (INRA), France

Journal of Agricultural & Food Industrial Organization, 2005, vol. 3, issue 1, pages 1086-1086

Abstract: We study the price response of national brands to the development of private labels. Using monthly data from a consumer survey, we show that prices of national brands increase with the development of private labels. However, we also show that the price increase in national brand products is explained by a strategy of product differentiation. Finally, price reaction of national brands differs with the type of private labels they are facing.

Keywords: national versus private brands; pricing; empirical model (search for similar items in EconPapers)
Note: oai:bepress:jafio-1086
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Related works:
Working Paper: Price Effects of Private Labels Development (2004)
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