Consumer responses to new food quality information: are some consumers more sensitive than others?

Zhifeng Gao and Ted C. Schroeder

Agricultural Economics, 2009, vol. 40, issue 3, pages 339-346

Abstract: Missing information prevails in consumer purchase decisions and studies on consumer preferences. Previous research ignores the relationship between consumer types and their responses to new quality attribute information. In this article, consumer responses to new attribute information are compared across consumer groups. Results show that single households with low income are more responsive to new information than married households with high income. Both groups respond to new information more intensively when a cue attribute, "Certified U.S. Product", is presented to consumers. Copyright (c) 2009 International Association of Agricultural Economists.

Date: 2009

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Working Paper: Consumer Responses to New Food Quality Information: Are Some Consumers More Sensitive than Others (2008)
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