ON THE LONG-RUN EFFECTS OF FASHION

Luis Araujo () and Raoul Minetti

Economic Inquiry, 2007, vol. 45, issue 4, pages 756-769

Abstract: "We investigate the long-run dynamic interaction between fashion (brand loyalty) and industry structure. We analyze how this interaction affects the importance of fashion in the market for a product in the different stages of its life and characterize conditions under which fashion loses or preserves its relevance over time. The model can explain why some products survive fashion changes. "("JEL "D21, L0) Copyright 2007 Western Economic Association International.

Date: 2007

Downloads: (external link)
http://www.blackwell-synergy.com/doi/abs/10.1111/j.1465-7295.2007.00050.x link to full text (text/html)
Access to full text is restricted to subscribers.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: http://EconPapers.repec.org/RePEc:bla:ecinqu:v:45:y:2007:i:4:p:756-769

Ordering information: This journal article can be ordered from
http://www.blackwell ... bs.asp?ref=0095-2583

Access Statistics for this article

Economic Inquiry is edited by Preston McAfee

More articles in Economic Inquiry from Western Economic Association International
Contact information at EDIRC.
Series data maintained by Christopher F. Baum ().