Prices, Margins and Liquidity Constraints: Swedish Newspapers, 1990-1992

Marcus Asplund, Rickard Eriksson and Niklas Strand

Economica, 2005, vol. 72, issue 286, pages 349-359

Abstract: A firm facing liquidity constraints in a recession may increase its price to exploit locked-in consumers in an attempt to boost short-run profits. We find support for such behaviour for Swedish regional newspapers during a deep recession. Newspapers sell both subscriptions and advertising space, and arguably buyers of the latter are less locked in. Newspapers with low solvency raised their subscription prices relative to others. In contrast, the changes in advertising price were independent of the newspapers' financial positions. Hence financial constraints affected firms' pricing behaviour only when consumers were locked in. Copyright (c) The London School of Economics and Political Science 2005.

Date: 2005

Downloads: (external link)
http://www.blackwell-synergy.com/servlet/useragent ... &year=2005&part=null link to full text (text/html)
Access to full text is restricted to subscribers.

Related works:
Working Paper: Prices, Margins and Liquidity Constraints: Swedish Newspapers 1990-1996 (2001)
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: http://EconPapers.repec.org/RePEc:bla:econom:v:72:y:2005:i:286:p:349-359

Ordering information: This journal article can be ordered from
http://www.blackwell ... bs.asp?ref=0013-0427

Access Statistics for this article

Economica is edited by Frank Cowell, Tore Ellingsen and Alan Manning

More articles in Economica from London School of Economics and Political Science
Contact information at EDIRC.
Series data maintained by Christopher F. Baum ().