Discount Chains and Brand Policy

Tommy Staahl Gabrielsen () and Lars Sørgard ()

Scandinavian Journal of Economics, 1999, vol. 101, issue 1, pages 127-42

Abstract: Retail chains are observed in many industries. The question addressed here is whether retail chains can exploit buyer power by excluding some brands. In a theoretical model with two differentiated producers and a single retailer, the authors show that a retailer will require exclusivity (exclude a brand) if the brands are sufficiently symmetric in demand potential. Exclusivity will increase welfare if the excluded brand is a close substitute for the brand carried by the retailer. The authors' theoretical results are also set in relation to some findings from the Norwegian grocery industry. Copyright 1999 by The editors of the Scandinavian Journal of Economics.

Date: 1999
View citations in EconPapers

Downloads: (external link)
http://www.blackwell-synergy.com/servlet/useragent ... &year=1999&part=null link to full text (text/html)
Access to full text is restricted to subscribers.

Related works:
Working Paper: Discount Chains and Brand Policy (1994)
Working Paper: Discount Chains and Brand Policy (1999)
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: http://EconPapers.repec.org/RePEc:bla:scandj:v:101:y:1999:i:1:p:127-42

Ordering information: This journal article can be ordered from
http://www.blackwell ... bs.asp?ref=0347-0520

Access Statistics for this article

Scandinavian Journal of Economics is edited by Jonas Agell, Nils Gottfries and Espen R. Moen

More articles in Scandinavian Journal of Economics from Blackwell Publishing
Series data maintained by Christopher F. Baum ().