The paper reviews the link between demographic shifts and financial products and markets, focusing especially on Asian based APEC economies. It argues that newly developed and emerging APEC economies will need to nurture private sector institutions, which, in partnership with government, can deliver the financial services that the elderly will need. We offer metrics that provide guidance as to whether the required governance and private business competence exist in these economies and suggest measures for improvement. We discuss financial innovation, especially in the arena of products and markets dealing with risks confronted by the elderly, which may provide opportunities for easing the burden of population aging. Finally, we ask what APEC as an organization might be able to achieve through co-operative international agreements.