Review of Marketing Science

2003 - 2009

from Berkeley Electronic Press
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Quality, Sunk Costs and Competition: John M. Crespi and Stéphan Marette
Regression Analysis of Marketing Time Series: A Wavelet Approach with Some Frequency Domain Insights: Antonis A. Michis
Survival Determinants for Online Retailers: Ralitza Nikolaeva, Manohar U. Kalwani, William T. Robinson and S. Sriram

Investigating the Relationship Between Advertising and Pricing in a Channel with Private Label Offering: A Theoretic Model: Salma Karray and Guiomar Martín-Herrán

The Effect of Variability in Price on Consumer Brand Choice: B. P. S. Murthi, Ernan Haruvy and He Zhang
Designing Experimental Auctions for Marketing Research: The Effect of Values, Distributions, and Mechanisms on Incentives for Truthful Bidding: Jayson L. Lusk, Corinne Alexander and Matthew C Rousu
A Model of Promotion-Free Retail Pricing of Durable Products: Subramanian Balachander
Editorial: Russell S. Winer

Magazines and their Companion Websites: Competing Outlet Channels?: Ulrich Kaiser
Store Brand Strength: Rajeev K. Tyagi
An Empirical Real-Time Test for Takeoff with Applications to Cellular Telephony: John J. Wiorkowski and Victoria A. Gylys

Vertical Control of Cournot Wholesalers in Spatial Competition: Exclusive Territories? Or Maximum Retail Price Stipulations?: Tatsuhiko Nariu and David Flath
Modeling Selectivity in Households' Purchase Quantity Outcomes: A Count Data Approach: Qin Zhang, P.B. Seetharaman and Chakravarthi Narasimhan
Measurement Context Effects in Telephone-Survey-Based Tests of Causal Models: Sanjeev Agarwal and R. Kenneth Teas

Long-term Profit Impact Of Integrated Marketing Communications Program: Kalyan Raman and Prasad A. Naik
A New Approach for Capturing and Potraying the Competitive Structure of a Market: An Application To The Bush-Kerry-Nader Presidential Contest: Richard R. Batsell
Buyer Shopping Costs and Retail Pricing: An Indirect Empirical Test: Sang-Yong T. Lee and Ivan P.L. Png
Holding Company Cost Economies in the Global Advertising and Marketing Services Business: Alvin J. Silk and Ernst R. Berndt
Product Entry Timing in Dual Distribution Channels: The Case of the Movie Industry: Ashutosh Prasad, Bart Bronnenberg and Vijay Mahajan
The Relationship between Market Share and Information in a High-Tech Industry: Vasilis Theoharakis, Demetrios Vakratsas and Veronica Wong
Durable Good, Extended Warranty and Channel Coordination: Preyas S. Desai and Paddy Padmanabhan
Assessing Heterogeneity in Discrete Choice Models Using a Dirichlet Process Prior: Jin Gyo Kim, Ulrich Menzefricke and Fred M. Feinberg

Competitive Entry and Pricing Responses to Product Innovation: Barry Bayus and Pradeep Chintagunta
Measuring National Brands’ Equity over Store Brands: Raj Sethuraman
The Economic Viability of Frequency Reward Programs in a Strategic Competitive Environment: Praveen K. Kopalle and Scott A. Neslin