Fast Fashion Retailing. Customer and Retailer's Perceptions
Maria Cecilia Coutinho de Arruda and
Additional contact information
Maria Cecilia Coutinho de Arruda: Hetica Treinamento Empresarial, Brazil
Mirian Palmeira: Federal University of Parana, Brazil
The International Journal of Economic Behavior - IJEB, 2016, vol. 6, issue 1, pages 113-133
The aim is to describe the customers and street retailers’ perceptions related to Fast Fashion. The results, through qualitative and quantitative research, from samples selected by convenience, of 20 Fast Fashion street retailers in Sao Paulo City, Brazil and 80 young people aged between 18 and 30 years old that live in Curitiba, Parana, show that one of the major differentials of Fast Fashion (F/F) in Brazil could be credit conditions. It seems that there is a tendency that customers with some F/F knowledge and level of F/F consumption present positive perception of F/F quality, design and price. Retail companies should focus on the timing of the collections. The issue is to show how important is the Business Schools’ role in a way to develop contents linked to Fashion and its different categories, such as Fast Fashion Retailing and to prepare the future professionals to deal with such different façades of Fashion.
Keywords: Fashion.; Fast; Fashion.; Retailing.; Customers.; Retailers (search for similar items in EconPapers)
References: View complete reference list from CitEc
Citations Track citations by RSS feed
Downloads: (external link)
http://ijeb.faa.ro/en/article/Fast-Fashion-Retaili ... Perceptions~514.html (text/html)
This item may be available elsewhere in EconPapers: Search for items with the same title.
Export reference: BibTeX
RIS (EndNote, ProCite, RefMan)
Persistent link: http://EconPapers.repec.org/RePEc:but:ijebfa:v:6:y:2016:i:1:p:113-133
Access Statistics for this article
The International Journal of Economic Behavior - IJEB is currently edited by Fabio Musso
More articles in The International Journal of Economic Behavior - IJEB from Faculty of Business and Administration, University of Bucharest Contact information at EDIRC.
Series data maintained by Cosmin Catalin Olteanu ().