A Behavioral Model of Rational Choice

Herbert A. Simon and Lindsay McSweeney

CPI Journal, 2010, vol. 6

Abstract: This article by Herbert Simon provided one of the leading alternatives to the traditional model of rational profit-maximizing behavior, bringing to the forefront of academic attention several of the key issues on which behavioral economics would eventually focus. Introduction by Lindsay McSweeney, Competition Policy International.

JEL-codes: N01 (search for similar items in EconPapers)
Date: 2010
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Persistent link: http://EconPapers.repec.org/RePEc:cpi:cpijrn:6.1.2010:i=5496

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