EconPapers    
Economics at your fingertips  
 

Journal of Advertising Research

1996 - 2005

From Cambridge University Press
Cambridge University Press, UPH, Shaftesbury Road, Cambridge CB2 8BS UK.

Series data maintained by Keith Waters ().

Access Statistics for this journal.
Track citations for all items by RSS feed
Is something missing from the series or not right? See the RePEc data check for the archive and series.


Volume 45, issue 04, 2005

Editorial: Can IMC Make Channels Come Alive? pp. 355-355 Downloads
Bob Woodard
Managing Media and Advertising Change with Integrated Marketing pp. 356-361 Downloads
Bobby J. Calder and Edward C. Malthouse
Sequence Matters: A More Effective Way to Use Advertising and Publicity pp. 362-372 Downloads
Marsha D. Loda and Barbara Carrick Coleman
An IMC Approach to Event Marketing: The Effects of Sponsorship and Experience on Customer Attitudes pp. 373-381 Downloads
Julie Z. Sneath, R. Zachary Finney and Angeline Grace Close
Consumer Responses to Interactive Advertising Campaigns Coupling Short-Message-Service Direct Marketing and TV Commercials pp. 382-401 Downloads
, Randolph J. Trappey and Arch G. Woodside
The Effects of Expert and Consumer Endorsements on Audience Response pp. 402-412 Downloads
Alex Wang
Brand Equity Implications of Joint Branding Programs pp. 413-425 Downloads
Ed Lebar, Phil Buehler, Kevin Lane Keller, Monika Sawicka, Zeynep Aksehirli and Keith Richey

Volume 45, issue 03, 2005

Editorial: The Fragile Nature of Corporate Reputation pp. 289-289 Downloads
Joseph T. Plummer
Corporate Reputation: Our Role in Sustaining and Building a Valuable Asset pp. 290-293 Downloads
Louis Capozzi
Jazz, Gestalt, and the Year Ahead for Marketers pp. 294-295 Downloads
Josh Gilbert
Anholt Nation Brands Index: How Does the World See America? pp. 296-304 Downloads
Simon Anholt
Corporate Reputation: What Do Consumers Really Care About? pp. 305-313 Downloads
Graham Page and Helen Fearn
Managing Brand Portfolios: How Strategies Have Changed pp. 314-327 Downloads
Sylvie Laforet and John Saunders
Managing Sport Sponsorship Programs: Lessons from a Critical Assessment of English Soccer pp. 328-338 Downloads
Simon Chadwick and Des Thwaites
Defending the Co-Branding Benefits of Sponsorship B2B Partnerships: The Case of Ambush Marketing pp. 339-348 Downloads
Francis Farrelly, Pascale Quester and Stephen A. Greyser
The Best of Branding: Best Practices in Corporate Branding by James R. Gregory pp. 349-351 Downloads
Raymond Pettit

Volume 45, issue 02, 2005

: Two Faces But One Soul pp. 159-161 Downloads
Bob Woodard
Advertising's Role in Capitalist Markets: What Do We Know and Where Do We Go from Here? pp. 162-170 Downloads
Gerard J. Tellis
In Search of True Brand Equity Metrics: All Market Share Ain't Created Equal pp. 171-186 Downloads
Thomas J. Reynolds and Carol B. Phillips
Brand Key Performance Indicators as a Force for Brand Equity Management pp. 187-197 Downloads
Joel Rubinson and Markus Pfeiffer
Marketers Challenged to Respond to Changing Nature of Brand Building pp. 198-200 Downloads
Scott Davis
Radical Brand Evolution: A Case-Based Framework pp. 201-210 Downloads
Bill Merrilees
The Double Jeopardy Phenomenon and the Mediating Effect of Brand Penetration between Advertising and Brand Loyalty pp. 211-221 Downloads
Zhilin Yang, Zili Bi and Nan Zhou
The Role of Brand Parity in Developing Loyal Customers pp. 222-228 Downloads
Rajesh Iyer and James A. Muncy
How Behavioral Primacy Interacts with Short-Term Marketing Tactics to Influence Subsequent Long-Term Brand Choice pp. 229-240 Downloads
Arch G. Woodside and Mark D. Uncles
A Look at the Long-run Effectiveness of Multimedia Advertising and Its Implications for Budget Allocation Decisions pp. 241-254 Downloads
Demetrios Vakratsas and Zhenfeng Ma
Ten Years of Learning on How Online Advertising Builds Brands pp. 255-268 Downloads
Nigel Hollis
Measuring Affective Advertising: Implications of Low Attention Processing on Recall pp. 269-281 Downloads
Robert Heath and Agnes Nairn
How Brands Become Icons: The Principles of Cultural Branding pp. 282-283 Downloads
Tony Adams

Volume 45, issue 01, 2005

Editorial: Why Look into Media Planning? pp. 1-1 Downloads
Joseph T. Plummer
A Vision of Media Planning in 2010 pp. 2-4 Downloads
Ira Carlin
Getting Ready for the Next Generation of Marketing Communications pp. 5-8 Downloads
Arthur R. Tauder
Managing Brand Experience: The Market Contact Audit pp. 9-16 Downloads
Amitava Chattopadhyay and Jean-Louis Laborie
A Critical Review of pp. 17-18 Downloads
Raymond Pettit
Simultaneous Media Experience and Synesthesia pp. 19-26 Downloads
Joseph J. Pilotta and Don Schultz
Television Optimizers: Did They Change the Way We Do Business? pp. 27-33 Downloads
Andrew Green
Avoiding Television Advertising: Some Explanations from Time Allocation Theory pp. 34-48 Downloads
Jos I. Rojas-M Ndez and Gary Davies
The Effects of Program Responses on the Processing of Commercials Placed at Various Positions in the Program and the Block pp. 49-59 Downloads
Marjolein Moorman, Peter C. Neijens and Edith G. Smit
Comparing the Current Effects and Carryover of National-, Regional-, and Local-Sponsor Advertising pp. 60-72 Downloads
J. Duncan Herrington and William A. Dempsey
A Managerial Investigation into the Product Placement Industry pp. 73-92 Downloads
Cristel Antonia Russell and Michael Belch
A Demographic and Psychographic Profile of Heavy Internet Users and Users by Type of Internet Usage pp. 93-123 Downloads
Henry Assael
Perceptions of Handbills as a Promotional Medium: An Exploratory Study pp. 124-131 Downloads
Gerard Prendergast and Yuen Sze Man
Information Source Usage and Purchase Satisfaction: Implications for Product-Focused Print Media pp. 132-139 Downloads
Laura L. Pingol and Anthony D. Miyazaki
Can English Language Media Connect with Ethnic Audiences? Ethnic Minorities' Media Use and Representation Perceptions pp. 140-153 Downloads
Carrie La Ferle and Wei-Na Lee

Volume 44, issue 04, 2004

Editorial: To Our Readers and Supporters from the New Co-editor pp. 315-316 Downloads
Bob Woodard
Internet and Magazine Advertising: Integrated Partnerships or Not? pp. 317-326 Downloads
Ali M. Kanso and Richard Alan Nelson
Decay Effects in Online Advertising: Quantifying the Impact of Time Since Last Exposure on Branding Effectiveness pp. 327-332 Downloads
William J. Havlena and Jeffrey Graham
Viral Marketing or Electronic Word-of-Mouth Advertising: Examining Consumer Responses and Motivations to Pass Along Email pp. 333-348 Downloads
Joseph E. Phelps, Regina Lewis, Lynne Mobilio, David Perry and Niranjan Raman
Will Internet Users Pay for Online Content? pp. 349-359 Downloads
Wenyu Dou
Impact of Gender Differences on the Evaluation of Promotional Emails pp. 360-368 Downloads
Marissa V. Phillip and Rajneesh Suri
The Relationship between Interactive Functions and Website Ranking pp. 369-374 Downloads
Alan C. B. Tse and Chi-Fai Chan
The Waste in Advertising Is the Part That Works pp. 375-389 Downloads
Tim Ambler and E. Ann Hollier

Volume 44, issue 03, 2004

Editorial: To Our Readers and Supporters from the New Editor pp. 223-224 Downloads
Joseph T. Plummer
Using Consumer Attitudes to Value Brands: Evaluation of the Financial Value of Brands pp. 225-231 Downloads
Oliver Hupp and Ken Powaga
Brand Logic: A Business Case for Communications pp. 232-236 Downloads
James R. Gregory and Lawrence McNAUGHTON
Measuring Marketing Effectiveness and Value: The Unisys Marketing Dashboard pp. 237-243 Downloads
Amy Miller and Jennifer Cioffi
How the Pursuit of ROMI Is Changing Marketing Management pp. 244-254 Downloads
William A. Cook and Vijay S. Talluri
How to Fill the Accountability Gap in Demand Creation pp. 255-261 Downloads
Eric Einhorn
Evaluating Return on Investment of Multimedia Advertising with a Single-Source Panel: A Retail Case Study pp. 262-270 Downloads
Joan Fitzgerald
Quantifying the Ripple: Word-of-Mouth and Advertising Effectiveness pp. 271-280 Downloads
John E. Hogan, Katherine N. Lemon and Barak Libai
The NASCAR Phenomenon: Auto Racing Sponsorships and Shareholder Wealth pp. 281-296 Downloads
Stephen Pruitt, T. Bettina Cornwell and John Clark
Advertising as Public Diplomacy: Attitude Change among International Audiences pp. 297-311 Downloads
Alice Kendrick and Jami A. Fullerton

Volume 44, issue 02, 2004

Presidentorial pp. 163-163 Downloads
Robert L. Barocci
A Message from the Chairman of the AAAA to JAR Readers: Emotion in Advertising pp. 164-164 Downloads
Ken Kaess
The Importance of Being Ernest: Commemorating Dichter's Contribution to Advertising Research pp. 165-169 Downloads
Barbara B. Stern
What Advertising Testing Might Have Been, If We Had Only Known pp. 170-180 Downloads
Spike Cramphorn
On Measuring the Power of Communications pp. 181-187 Downloads
Bruce F. Hall
The Definition and Measurement of Creativity: What Do We Know? pp. 188-201 Downloads
Jaafar El-Murad and Douglas C. West
Capturing the Flow of Emotion in Television Commercials: A New Approach pp. 202-209 Downloads
Charles E. Young
The Morphological Approach for Unconscious Consumer Motivation Research pp. 210-215 Downloads
Dirk Ziems
How Customers Think: Essential Insights into the Mind of the Market: by Gerald Zaltman, Harvard Business School Press, February 2003, ISBN: 1578518261, $29.95, 352 pp pp. 216-218 Downloads
William A. Cook

Volume 44, issue 01, 2004

Editorial: IMC's Fuzzy Picture: Breakthrough or Breakdown? pp. 1-2 Downloads
William A. Cook
The Role of Transactional versus Relational Data in IMC Programs: Bringing Customer Data Together pp. 3-18 Downloads
Debra Zahay, James Peltier, Don E. Schultz and Abbie Griffin
The Emergence of IMC: A Theoretical Perspective pp. 19-30 Downloads
Philip J. Kitchen, Joanne Brignell, Tao Li and Graham Spickett Jones
Understanding the Diffusion of Integrated Marketing Communications pp. 31-45 Downloads
Ilchul Kim, Dongsub Han and Don E. Schultz
Perceptions of IMC after a Decade of Development: Who's at the Wheel, and How Can We Measure Success? pp. 46-65 Downloads
William N. Swain
IMC as Theory and as a Poststructural Set of Practices and Discourses: A Continuously Evolving Paradigm Shift pp. 66-70 Downloads
Stephen J. Gould
Better Practices in Advertising Can Change a Cost of Doing Business to Wise Investments in the Business pp. 71-89 Downloads
Margaret H. Blair and Allan R. Kuse
Targeting Women's Clothing Fashion Opinion Leaders in Media Planning: An Application for Magazines pp. 90-107 Downloads
Ric Vernette
Sports Celebrity Influence on the Behavioral Intentions of Generation Y pp. 108-118 Downloads
Alan J. Bush, Craig A. Martin and Victoria D. Bush
The Impact of Trademarks and Advertisement Size on Yellow Page Call Rates pp. 119-125 Downloads
Avery M. Abernethy and David Laband
Displacement and Reinforcement Effects of the Internet and Other Media as Sources of Advertising Information pp. 126-142 Downloads
James C. Tsao and Stanley D. Sibley
Super Bowl Advertising Effectiveness: Hollywood Finds the Games Golden pp. 143-159 Downloads
Rama Yelkur, Chuck Tomkovick and Patty Traczyk
Page updated 2017-02-25