A Message from the Chairman of the AAAA to JAR Readers: Emotion in Advertising

Ken Kaess

Journal of Advertising Research, 2004, vol. 44, issue 02, pages 164-164

Abstract: In April 2002, when I was honored to be selected as the chairman of the AAAA, I decided that the focus of my tenure would be making a mark on improving the general quality of advertising in America. I defined that as doing something to raise a critical component of advertising quality to a new level.

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