Editorial: To Our Readers and Supporters from the New Editor

Joseph T. Plummer

Journal of Advertising Research, 2004, vol. 44, issue 03, pages 223-224

Abstract: The advertising business is about ideas, creativity, and innovation. It is the DNA of what my former boss Ed Ney called commercial persuasion. There is no shortage of ideas, creativity, and innovation but we lack meaningful channels to share and codify innovation. Ideas and creativity sooner or later are on public display. Here is where the Journal of Advertising Research (JAR) comes into perspective.

Date: 2004

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