Editorial: To Our Readers and Supporters from the New Co-editor

Bob Woodard

Journal of Advertising Research, 2004, vol. 44, issue 04, pages 315-316

Abstract: This issue represents my inaugural compilation on behalf of the Journal of Advertising Research (JAR). I want to thank Bob Barocci for encouraging my involvement with the Journal and Joe Plummer for generously offering to share his editorship of it with me. Through its unique focus on persuasive consumer and customer communication and its authoritative yet highly accessible content, the JAR has no doubt introduced or illuminated for many advertisers and researchers, as it has for me, the latest approaches, applications, and debates in the field. With Joe Plummer I look forward to leading the journal toward even greater relevance among what we hope to be an expanded readership of marketing professionals both practitioners and academics.

Date: 2004

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