Vers une meilleure compréhension des décisions stratégiques:l'apport de la méthode des scénarios

Emmanuelle Reynaud ()
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Emmanuelle Reynaud: Université de Lyon 3

Revue Finance Contrôle Stratégie, 2001, vol. 4, issue 2, pages 183-214

Abstract: This article explores the contributions of the method of scenarios in the identification of what motivates strategic decisions. Direct data collecting methods implicitly postulate that the individual is sincere and is a priori rational. Yet, the characteristics of strategic decisions are such that these hypotheses can never be true. This is why the author proposes a different method of investigation. An empirical study concerning the decision to protect the environment that compares data collected by both directive interviews and the method of scenarios shows the superiority of the second method when it comes to strategic decisions.

Keywords: qualitative methods; projective methods; method of scenarios; strategic decision. (search for similar items in EconPapers)
JEL-codes: B59 L10 (search for similar items in EconPapers)
Date: 2001

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Persistent link: http://EconPapers.repec.org/RePEc:dij:revfcs:v:4:y:2001:i:q2:p:183-214

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