L'engagement mécénique des entreprises:mesure de l'une des expressions de leur responsabilité sociétale

Christel Decock-Good ()
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Christel Decock-Good: EDHEC Lille

Revue Finance Contrôle Stratégie, 2001, vol. 4, issue 4, pages 29-57

Abstract: This article deals with a research in corporate social responsibility. After a literature review on this theme, we expose community involvement as a social strategy and a corporate social expression. Moreover, we propose the construction of a responsibility measure based on the firm's community involvement. This measure permits to mitigate the principal inconvenients in other researches. Finally, this tool is applied to a sample of 77 French companies.

Keywords: corporate social responsibility; community involvement. (search for similar items in EconPapers)
JEL-codes: M14 M40 (search for similar items in EconPapers)
Date: 2001

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Persistent link: http://EconPapers.repec.org/RePEc:dij:revfcs:v:4:y:2001:i:q4:p:29-57

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