Du succursalisme à la franchise:un choix de désinvestissement stratégique

Allessandro Baroncelli and Angelo Manaresi ()
Additional contact information
Angelo Manaresi: Université de Bologne

Revue Finance Contrôle Stratégie, 1998, vol. 1, issue 2, pages 33-56

Abstract: The focus of this paper is on divesting in-house trade activities into franchising operations. Conventional wisdom and assets analysis would suggest that firm growth objectives could only be attained through investments whereas an asset shrinking (a divestment) will necessarly determine a reduction of the strategic scope of business. Similarly, franchising is usually regarded as a means for fast expansion of the franchisor's retail network, characterised by a low capital investment and a high level of control on marketing policies. However, companies often carry out divestments by changing the form of control on retail operations, from ownership to contractual relationships (i.e. franchising). In this paper the authors describe the circumstances under which franchising is used as a form of divestment ; in this context it is shown how divesting assets and substituting them with contractual relationships such as the franchise business format can lead to a network organization.

Keywords: divestment; franchising; network organizations; restructuring (search for similar items in EconPapers)
Date: 1998

Downloads: (external link)
http://www.u-bourgogne.fr/LEG/rev/012056.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: http://EconPapers.repec.org/RePEc:dij:revfcs:v:1:y:1998:i:q2:p:33-56

Ordering information: This journal article can be ordered from
Economica, 49,rue Héricart, 75015 Paris, France

Access Statistics for this article

Revue Finance Contrôle Stratégie is edited by Albert David

More articles in Revue Finance Contrôle Stratégie from Editions Economica
Address: 49,rue Héricart,75015 Paris, France
Series data maintained by Gérard Charreaux ().